WhatsApp Broadcast Messaging Could Make or Mar You.
WhatsApp Broadcasts can be quite irritating, especially when they’re irrelevant or of no value.
Let’s look at some tips that have worked for us at Uforo:
Always have a goal for each broadcast. It could be sharing valuable tips, info on new offers, or updates on new arrivals.
Segment your audience. Don’t send a one-size-fits-all broadcast, your broadcast should be based on relevance.
Standardize your broadcast messages. Have a certain number of characters and lines to work with.
The first line of your broadcast has to be catchy. Ginger your audience 🤭.
Use a friendly and conversational tone in your broadcasts. Write like you’re having a conversation with one person, not the over 2000 contacts that you may have.
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After all is said and done.
Two things you should note are:
Irrespective of the goal of a broadcast message, it should always communicate value.
Space out your broadcast messages. People will block you if they’re too numerous, no matter how valuable they might be.
Which of these tips will you use for your next WhatsApp broadcast?
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Wishing you a productive week!
Chisom.
Four ways Uforo can help you: