Three Ways to Use WhatsApp for Your Fashion Business
When you hear WhatsApp, you think of chat.
Yes, WhatsApp is for messaging.
But it is also a powerful business channel.
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WhatsApp as a business channel has a simple flow:
You find people interested in your clothes, shoes, bags, jewelry, etc., and direct them to your WhatsApp.
These people are called leads.
Once these leads contact you, your focus is to get them to buy from you.
You want to turn these leads into customers.
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So essentially, your WhatsApp can serve as a platform to perform three business functions:
Marketing: Get leads
Sales: Turn leads into customers
Customer Support: Support leads and customers
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Now, let’s break each of them down:
Marketing: After your customers connect with you on WhatsApp, you can market to them in three ways: via WhatsApp status, groups, and broadcasts list
Sales: You can set up a catalog, so leads can shop and make inquiries.
Customer Support: You can provide personalized answers to customer inquiries and requests. When leads feel catered to, they are more likely to become customers. And when existing customers receive good service, they are more likely to become loyal customers and refer others.
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So instead of getting different tools and software to manage marketing, sales, and customer support, you can focus on maximizing WhatsApp. And if the WhatsApp App gets too small and manual for your business, you can use WhatsApp automation apps.
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Best wishes,
Eme
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