Creating a Customer-Centric Fashion Brand with WhatsApp Group
Don’t just be a “cloth seller”, when you can be the fashion brand that all others look up to.
To achieve this, you need to go beyond just having unique pieces/items, to building a strong community of customers.
—
Thanks to WhatsApp, you don’t need to go too far.
You can simply use “Group” on WhatsApp.
As effective as a group can be, it can also go awry if not used efficiently.
—
Here are a few ways to efficiently use “Group” on WhatsApp:
Launch new stocks in the group. This gives customers in the group chat an incentive to stay.
Run polls in the group to get customer feedback. This makes them feel like a part of your business.
Announce giveaways, discounts, special offers, etc., in the group first. You can also have freebies exclusive to members of the group.
Organize contests and challenges in the group. This is great for generating excitement and engagement among customers.
Hosts free webinars exclusive to customers in the group. You can invite stylists to teach your community members how to style for different occasions, how to match colours, and so much more.
—
Most importantly, don’t spam your customers in the group with too many messages or sales.
They should also have an option to opt-out of the group if they no longer want to receive messages.
Do this and watch yourself build trust and loyalty among your customers.
Remember, people don’t care how much you know, until they know how much you care. The same goes for customers.
—
Have a blissful weekend,
Chisom.
Four ways Uforo can help you: