A Simple Guide for WhatsApp "Greeting Message"
The first message a customer gets might be all they need to convert.
“Greeting message” on WhatsApp Business could be that message.
Let’s go through some dos and don’ts of writing a greeting message.
Do not use greeting message as a promotional tactic. It should be warm and welcoming.
Give the option to opt-out of your broadcast list. Just because they messaged you doesn’t mean they will be cool with receiving broadcast messages from you.
Be transparent and set clear expectations. For example, if it’s an ad where you promised a freebie that brought them into your funnel, be sure to deliver the freebie.
Build empathy & connection with your greeting messages. Show that there’s a person behind the brand.
Your greeting message is an opportunity to make an impression. So let your customer experience excellence shine through.
Here’s an example featuring Tabe’s greeting message:
Hi there,
Welcome to Tabe’s fitness, where we help you build a healthy lifestyle.
Here’s the link to the 30-day fitness routine for beginners we promised (insert link).
Maintaining a daily workout routine can be difficult. That is why we’ve created a group to provide support and accountability.
Please let us know if you like to join the group.
If you want to opt-out of our broadcast list at any point, kindly reply STOP.
We wish you an amazing fitness journey!
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Have an amazing weekend!
Chisom.
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