A Simple Guide for WhatsApp "Greeting Message"

The first message a customer gets might be all they need to convert.

“Greeting message” on WhatsApp Business could be that message.

Let’s go through some dos and don’ts of writing a greeting message.

• Do not use greeting message as a promotional tactic. It should be warm and welcoming.

• Give the option to opt-out of your broadcast list. Just because they messaged you doesn’t mean they will be cool with receiving broadcast messages from you.

• Be transparent and set clear expectations. For example, if it’s an ad where you promised a freebie that brought them into your funnel, be sure to deliver the freebie.

• Build empathy & connection with your greeting messages. Show that there’s a person behind the brand.

• Your greeting message is an opportunity to make an impression. So let your customer experience excellence shine through.

Here’s an example featuring Tabe’s greeting message:

Hi there,

Welcome to Tabe’s fitness, where we help you build a healthy lifestyle.

Here’s the link to the 30-day fitness routine for beginners we promised (insert link).

Maintaining a daily workout routine can be difficult. That is why we’ve created a group to provide support and accountability.

Please let us know if you like to join the group.

If you want to opt-out of our broadcast list at any point, kindly reply STOP.

We wish you an amazing fitness journey!

___

Have an amazing weekend!

Chisom.

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